Martina Peer
Content Strategy and Product Systems
What I do
I’m a senior content designer working at the intersection of language, systems and impact.
I drive alignment around what belongs in an experience and what does not, especially where ambiguity slows decisions and scale amplifies mistakes.
My work centers on structure, governance and measurable outcomes. I design within boundaries, tradeoffs and systems.
Projects
Livey SCANNER – CONTENT CASE STUDY
Content Design | UI/UX Design
TJB Photography – website / Show case
UI/UX Design | Branding & Identity
Livey – Giving People With Celiac Disease The Necessary Tools To Thrive
UI/UX Design | UX Writing | Mobile App iOS | Branding & Identity
years of graphic design, marketing and branding
years building content tech systems
industries (social media, insurance, health, e‑com)
life making it happen
interest in drama
About me
I’m a content designer with a background in graphic design and branding, so I think about language structurally, not just stylistically.
English is my second language, which makes me attentive to nuance and mildly obsessed with idioms, dialects and how meaning shifts across contexts.
It trained me to question default phrasing and treat language as something constructed rather than automatic. That perspective shapes how I design content within complex systems.
Outside of work, I cook, road bike and read casually. I’m drawn to patterns, behavioral signals and the kind of problem solving that requires restraint as much as creativity.
Martina Peer at Johnny Mustang
A small but mighty tech design studio