Content Strategy and Product Systems

About me

I work in content design, though I slid into the field a bit sideways. My background is in graphic design and branding, where I was already doing a lot of writing, UX research, information architecture and even a bit of coding.

Because of that, I tend to look at language the way a designer looks at structure – where something sits, what it connects to, and how it behaves inside a system.

English is actually my second language, which probably explains why I notice things most people gloss over: idioms, regional phrasing, and the way meaning subtly shifts depending on who’s speaking and where.

Once you hear how non-native English speakers use language, you realize it’s all constructed and we tend to default to our native patterns.

That mindset stuck with me, and it shapes how I approach and design content for complex products. I get energy from working within teams that make technology work for people, not the other way around. That includes AI.

I naturally notice patterns in how people behave and how systems break down. The interesting problems, to me, usually aren’t about adding more – they’re about figuring out what can be simplified or left out.

Outside of work, I’m pretty low key. I cook, spend time on a road bike when I can, and listen to a lot of audiobooks.